Walk the Walk: How We Use Branding Photography in Our Own Business

When it comes to building a recognizable and relatable brand, a single headshot just isn’t enough. Today’s entrepreneurs and educators need a collection of images that capture who they are—images that show not only what they do, but how they do it, and why it matters. That’s why we’re excited to share a recent personal branding session we created for my wife, Lori.

We don’t just talk the talk when it comes to personal branding—we walk the walk in our own studio. Lori is the perfect example of how a professionally curated set of images can support a brand across every touchpoint. We practice exactly what we preach, because we believe deeply in the power of visual storytelling.

Lori wears many hats: she’s the face of our luxury boudoir studio, and she’s also a nationally recognized photography educator. This year, she’s been invited to speak at Imaging USA in Nashville, one of the largest photography conferences in the country—a huge honor and a major platform. We knew she’d need more than just a new headshot to reflect the impact and personality she brings to her work.

Using Personal Brand Photos in the Studio

In our boudoir studio, we pride ourselves on creating a safe, empowering space for women. Lori’s role in that experience is central. The images from her branding session showcase her personality—warm, confident, and approachable—qualities that instantly put our clients at ease.

We’ll be using this image suite across:

• Social media graphics and reels

• Blog posts and email campaigns

• Printed marketing pieces

• Client welcome guides

• Behind-the-scenes content

By incorporating these photos into our studio marketing, we’re showing future clients who they’ll be working with. It builds familiarity and trust long before a client walks through our doors.

Showcasing Leadership in the Education Space

As an educator and speaker, Lori’s personal brand needs to reflect her authority and professionalism—but also her relatability and passion. The branding session allowed us to create versatile content that works across her entire educational platform.

These images will appear in:

• Her speaker profile on the PPA Imaging USA website

• Educational blog posts and social media content

• Online course pages and lead magnets

• Email newsletters and webinar promos

Having a suite of images that are both consistent and versatile means Lori can maintain a strong presence, no matter where she’s featured. Whether she’s teaching photographers about branding or inspiring clients in the studio, her photos reflect the heart behind the work.

More Than a Headshot

This session was about more than updating a headshot. It was about capturing a personal brand—one that’s built on authenticity, warmth, and professionalism. That’s what personal branding photography can do: help you show up as you are in every corner of your business.

If you’re growing a business, leading a team, or preparing for your next big opportunity, it’s time to think beyond the headshot. Let’s create a library of images that truly tell your story.

📞 Ready to build your brand visually? Contact us today to plan your personal branding session.